A Little History
The first major expansion of W.H. Ireland and Sons took place in
1960 when Irelands went "across the road" to a new Caltex
service station, machinery showroom and used machinery display area.
Built at a cost of ten thousand pounds, it took place ten years after
the late Bill Ireland and his wife Jean and four children arrived
from Penrith.
Bill Ireland's principles of family unity have borne fruit with his
son Tony and wife Sue and their son Andrew all working in the business.
Moving into the agricultural machinery field through the 1950s and
into the 1960s, Ireland's were noted for hay baling and hay handling
machines, particularly New Holland with whom they had a very long
association. In those days there were probably twenty contractors
working around the district, all using New Holland equipment. Major
tractor and tillage dealerships were held, as well as a big business
in used machinery.
However, Bill and his eldest son Tony (who is now Managing Director
of the Ireland's group of companies) could percieve the winds of
change within the industry. They moved into new types of products
based on small engines such as chainsaws manufactured by Husqvarna
and Toro lawn and garden equipment, to add to their existing range
of lawnmowers (Ireland's were the first Victa Mower agents in the
district).
The Hire Plant Division sold twelve years ago made way for the construction
of the 24-hour Caltex Star Shop Convenience Store, which was remodelled
five years ago to it's present state.
Now celebrating its 57th year in business, Ireland's is one of a
very small group of companies that have made it to the top on their
own without involving outside capital or management.
W.H. Ireland and Sons (Machinery) Pty Ltd owes its existence to the
dedication of the principles of family unity and the loyal patronage
of their local customers. Ireland's devoted team of managers, sales
and office personel and console operators ensures their continued
success.
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